October 10, 2024 – Miami, FL – duPont REGISTRY Group (DRG), the trailblazer within the luxurious and unique automotive ecosystem, declares the appointment of Michael Chapin as CEO of Petrolicious, its world well-known house of basic and collector vehicles content material. Petrolicious is understood for creating the highest-quality movies for auto lovers, with 142 million views on its YouTube channel alone.
Michael is a seasoned entrepreneur within the automotive trade and combines deep area experience with in depth expertise in media, ecommerce, and startups. He was lately the founder and CEO of PartsHub, a cloud-based software program product for the automotive aftermarket, which was acquired by SEMA, the Specialty Gear Market Affiliation.
Petrolicious hosts unique automotive documentaries, quick movies and authentic sequence that remember the artwork of automotive tradition.
“The appointment of Michael to the lead the reboot of Petrolicious is a serious landmark in bringing again a reputation which means a lot to many basic automotive lovers,” mentioned Antoine Tessier, CEO of duPont REGISTRY Group. “His distinctive background and boundless enthusiasm will play an ideal position in curating the essence of this beneficial model, and his group is tasked with recreating the sort of content material that made its title over a decade in the past.”
Acquired in 2024 by the duPont REGISTRY Group, Petrolicious has been via a number of possession transitions, now touchdown in a portfolio of veritable automotive aficionados together with duPont REGISTRY, Canossa Occasions, Cavallino, FerrariChat, and Sotheby’s Motorsport.
“From a younger age, I used to be obsessive about taking vehicles aside and studying exactly how all of the elements labored,” mentioned Chapin, noting his school days as a race mechanic, “Then, afterward professionally, my obsession shifted to constructing companies as an alternative of engines. Very like a racecar, each enterprise is a fancy sequence of techniques and subsystems, all working in good concord.
“Petrolicious impressed automotive lovers all over the world and it’s essential that we return to those core values of emotional storytelling. The love between a driver and their automotive is what transcends all cultures and backgrounds. It’s what unites us.”
About duPont REGISTRY Group
The guts of the Pushed Life-style division, the duPont REGISTRY Group is the world’s main luxurious ecosystem, encapsulating the tradition, neighborhood and commerce of the high-end automotive way of life. Constructed by a number of the largest names within the luxurious automotive area, duPont REGISTRY Group represents a vibrant neighborhood of members worldwide nurtured over almost 4 many years. Its portfolio contains duPont Registry, Canossa Occasions, Cavallino, Petrolicious, FerrariChat and Sotheby’s Motorsport.
About Petrolicious
Based in 2012, Petrolicious is a number one platform devoted to celebrating automotive tradition and historical past via high-quality storytelling, movie and media. It’s recognized for producing award-winning automotive content material that caters to basic automotive lovers, capturing the essence of driving and design. With a deal with collector vehicles, Petrolicious connects automotive lovers all over the world with compelling narratives and insights into the world of classic vehicles.
