HD Hyundai Building Gear is investing in a revised regional administration construction, new uptime and machine customisation centres, and the constructing of a devoted product demonstration space, as a part of a wide-ranging reorganisation of its European operations.
This construction will carry the corporate nearer to the market, bettering the ordering course of for brand new machines, lowering lead instances and delivering a wider vary of customer-specific choices.
They may also guarantee most availability of real spare components and additional increase the corporate’s industry-leading ranges of service and back-up functionality.
Within the body of the Rising Nearer Collectively initiative, the producer is making a matrix organisational construction throughout its gross sales and aftermarket operations, to foster a better partnership with its sellers and clients in every area and to be extra in contact with particular regional market necessities.
Utilizing cross-functional, cross-business space teams, HD Hyundai will undertake a extra collaborative strategy to the markets.
The brand new regional matrix will see the creation of 5 geographical gross sales and help areas:
- DACH (Germany, Austria and Switzerland)
- France/Benelux
- UK/Eire
- Italy/Southern Europe
- Japanese/Northern Europe
“This new construction will massively improve our market, seller and buyer connection, permitting quicker choice making because of an improved understanding of the person market scenario,” says Dr.Hubertus Muenster, director of gross sales and advertising at HD Hyundai Building Gear Europe.“It can present us with a brand new degree of flexibility and accountability, offering our clients with improved communication and help.”
HD Hyundai is constructing on the success of its EU-CUP machine customisation centre in Antwerp, Belgium. Historically, particular person excavators and wheel loaders have been shipped to the centre from South Korea with devoted booms and arms carried individually. The customisation centre then put in the booms and attachments, although the machine remained a inventory unit with little flexibility.
Below the brand new system, HD Hyundai will import normal machines with out booms and arms. The front-end attachments might be shipped individually based mostly on market information. As sellers place orders for particular person fashions, the customisation centre will be capable of combine and match excavator and loader chassis, with booms, arms and different elements, to go well with buyer orders. This may minimize lead instances dramatically, permitting sellers to higher meet their buyer demand, even for much less frequent configurations.
The location will proceed to supply clients and sellers a personalisation facility, with paint cubicles and workshops able to tailoring the machine to a buyer’s precise specification. This could embody a wide range of choices, each from throughout the HD Hyundai product provide and from third-party suppliers, such because the preparation and set up of machine steering and management techniques.
The power can be implementing a Materials Requirement Planning system, that may forecast modification components demand based mostly on gross sales forecasts and meeting schedules. By securing components provide upfront, the corporate will be capable of scale back any danger of delays and enhance buyer satisfaction.
A European Uptime Centre is being established at HD Hyundai’s head workplace in Tessenderlo, Belgium to maximise the wealth of working information that’s presently collected by its Hello-Mate telematic monitoring system. By having real-time working data from nearly each machine working all through Europe, HD Hyundai will be capable of proactively contact clients when service or repairs are due. The corporate may also be capable of observe ongoing machine repairs, making certain components availability and offering month-to-month machine well being stories to clients with service agreements.
“The brand new HD Hyundai Uptime Centre will monitor, gather, and analyse real-time information from the HD Hyundai Building Gear fleet of machines through superior telematics techniques,” says Edsel Trindade, supervisor, uptime and product help. “This data-driven strategy will allow the proactive identification of potential gear points earlier than they develop into crucial, permitting for well timed upkeep and repairs. By leveraging telematics, HD Hyundai Building Gear is positioned to offer clients with complete insights into machine well being, gas consumption, utilization patterns and extra.
“By telematics, the HD Hyundai Uptime Centre will observe gear places, utilisation charges and gas effectivity, empowering clients to streamline operations and minimise the danger of machine downtime.”
Lastly, HD Hyundai is establishing a purpose-designed demonstration space at its European head workplace website in Tessenderlo, Belgium. Able to exhibiting off the corporate’s quickly increasing vary of kit, the demonstration space might be out there for seller and buyer visits, media occasions, firm coaching and product launches. Grandstand seating will present a panoramic view over the three,300m2 working website, the place operators will be capable of become familiar with the newest gear from HD Hyundai.
“We now have intently examined each facet of our enterprise in Europe to search out methods through which we are able to higher work with our sellers and serve our clients,” provides Dr Muenster.“Our focus has always been on the client expertise, from the primary machine order, by customisation of kit, operation and fleet administration. Our goal is to maximise uptime for our clients, making certain the perfect return on their funding.”
