- Hyundai Ioniq 5 N sound is “an ideal begin” however GV60 Magma could outdo it
- Efficiency hybrids are seemingly within the works
- G70 sedan may very well be subsequent for the Magma remedy
Can fans look ahead to an much more scorching reference to the upcoming Genesis GV60 Magma efficiency EV, the posh model’s first mannequin from its enthusiast-focused sub-brand, than they’ll discover with the Ioniq 5 N?
Ash Corson, who leads Genesis product planning for North America, emphasised to Motor Authority and a number of other different retailers final week in a small roundtable on the Los Angeles auto present that the GV60 Magma might be rewarding to drive in a means that received’t play second stage to the already-much-lauded Ioniq 5 N.
How precisely Hyundai and Genesis are maneuvering round one another stays to be seen, however the important thing right here is that these company cousins aren’t tiptoeing round one another.
“It begins with the styling—that wide-body look—but it surely’s additionally the five-dimensional enchantment,” mentioned Corson, when prompted about how the GV60 Magma would possibly set itself aside and elevate the expertise versus its 2025 Hyundai Ioniq 5 N cousin. “Listening to the sound particularly is a good begin on the Ioniq 5 N, however I believe there’s a variety of locations you can also make that extra, , primal and deep and three-dimensional.”
Genesis has already teased a “compelling and immersive human-machine interface” for the GV60 Magma. However altogether, this doesn’t imply a extra gimmicky one, the chief cautioned. The model will goal for tactility and ease of use however not embrace every thing the know-how would possibly permit, like gigantic display screen sizes. “Some prospects discover that just a little bit Las Vegas,” he mentioned.
Genesis G80 EV Magma idea
Magma fashions received’t compromise precision, he defined, however journey consolation will stay a precedence, too, likening the goal tuning impression to an iron fist in a velvet glove. “Subtle dampers is actually one place to start out,” Corson defined. “Delivering a snug journey is core, and we don’t wish to compromise that excessively with Magma.”
Drive modes will allow the model to “actually ratchet up that responsiveness and pressure” when the motive force needs it, Corson mentioned.
The present GV60 Efficiency delivers as much as 483 hp in its 10-second Increase mode, whereas the Hyundai Ioniq 5 N delivers as much as 641 hp in its 10-second N Grin Increase mode. Corson made no affirmation on whether or not the GV60 Magma will beat these numbers, however Genesis has already underscored upgrades to chassis, cooling, and energy output, and he advised that numbers aren’t the best problem.
“With BEVs, it’s very straightforward to make a high-performance car, proper? The acceleration, the ability you get with all that torque; it’s extra of a problem, I believe, to make it participating and emotional.”
“Which is likely one of the thrilling issues that my staff is engaged on—to verify, with R&D and globally, that we truly ship on these 5 senses, like whether or not it’s the sound or the texture,” he defined.
Genesis GV60 Magma idea
The GV60 Magma will go into manufacturing in 2025, and it already confirmed off its dynamic efficiency on the 2024 Goodwood Pageant of Velocity this previous summer time.
Genesis hasn’t made utterly clear what’s to return subsequent, and it might have been just a little bit in flux whereas the model repositioned to accommodate hybrids. Not all Magma fashions might be absolutely electrical, however Corson electrification could also be requisite, no less than for what the U.S. will get. “Electrification broadly to a variety of the efficiency area is efficiency hybrids as nicely…so there’s rather a lot to speak about within the coming years.”
Corson hinted that the subsequent one up for the Magma remedy is perhaps the G80’s younger sibling. Magma consumers are meant to be youthful, extra prosperous, Corson mentioned, stating that the Genesis G70 is “an apparent area for Magma. It’s the model’s third strongest vendor general, and it’s the mannequin with its youngest demographics (common age of 41) and highest ratio of fanatic consumers.”
2024 Genesis G70
Whether or not a G70 is actually subsequent, or if it is slotted after among the idea glimpses already proven, stays to be seen. The model did present a G80 Magma idea alongside the GV60 Magma idea on the inception of the model—to be delivered to manufacturing in a G80 Magma Particular for the Center East—and it’s since proven the X Gran Berlinetta Idea hybrid supercar and a Neolun idea full-size SUV.
Electrical or not, one factor we received’t see with Magma is the title or badge utilized on wider swaths of the Genesis mannequin line, emphasised Corson, loosely responding to a reference about sure German automakers’ model dilution and overuse of efficiency badging. “We’ve got on the govt chairman degree, a automotive one who understands efficiency and appreciates precision and efficiency,” he mentioned, “so I believe we’re all fairly conscious of the dangers of going too far.”
