Tesla is cranking up its advertising and marketing efforts in China. This time round, the electrical car maker is selling its fame for producing automobiles with the very best security requirements on the street.
Tesla VP of Exterior Affairs Grace Tao highlighted the corporate’s deal with security in a submit on Weibo. As per the manager, the Tesla Mannequin 3 grew to become a double five-star mannequin of “China Electrical Car Hearth Security Index” and “Car Hearth Security Certification.” She additionally famous that within the final six years, Tesla has had no international recollects as a result of fireplace dangers.
Tesla’s security at a look:
- Hearth Security Stats: Tao highlighted that the likelihood of a Tesla catching fireplace is simply one-eighth that of a gasoline automotive, and that features incidents like constructing fires and arson.
- High Marks for Mannequin 3: She identified that the Tesla Mannequin 3 boasts prime security scores, with 5 stars on each China’s EV fireplace security index and the automotive fireplace security certification.
- Security as Normal: Each Tesla, from the inexpensive Mannequin 3 sedan and the extremely common Mannequin Y crossover to the high-end Mannequin X Plaid contains complete energetic and passive security options as normal.
An ever-continued push in direction of security:
“We proceed to enhance the bounds of car security via steady technological innovation and strict manufacturing and manufacturing requirements. Yearly, our automobiles surpass ourselves in energetic and passive security, knowledge privateness safety, fireplace security, and different fields. Shopping for a Tesla means shopping for the world’s prime car security configuration,” Grace Tao wrote in her Weibo submit.
Tesla China by the numbers:
- November wholesale: Information launched by the China Passenger Automobile Affiliation (CPCA) has revealed that Tesla offered 78,856 vehicles wholesale in November. This represents a 15.49% leap from the 68,280 that had been offered wholesale in October 2024.
- Native Gross sales: Media stories have prompt that Tesla offered over 73,000 models in China throughout November, as famous in a report from CNEV Publish. The vast majority of these automobiles are comprised of the Tesla Mannequin Y.
- 12 months to Date: From January to October 2024, Tesla’s home gross sales in China reached 500,685 automobiles, an 8.29% improve year-over-year.
Tesla’s This autumn 2024 efforts:
- Extra Incentives: To additional enhance gross sales this This autumn, Tesla China has introduced an RMB 10,000 low cost on choose Mannequin Y variants. The corporate additionally prolonged its five-year 0% curiosity financing provide till the tip of December.
- Formidable supply targets: Elon Musk has acknowledged that he believes Tesla China can meet or exceed its 2023 international deliveries. For Tesla to attain this aim, it must ship a report 515,000 automobiles this This autumn 2024.
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