Tesla seems to be quietly rebooting its press workforce, as a brand new media job itemizing can now be seen on the corporate’s web site.
After Tesla made headlines for dissolving its public relations and media workforce simply over 4 years in the past, the corporate now appears to be restarting its media relations efforts with a Automobile Communications Supervisor place listed on its careers web page. The job is situated on the firm’s manufacturing unit web site in Fremont, California, and its tasks embody overseeing public-facing media initiatives in accordance with Tesla’s merchandise.
Tesla writes as follows within the job description:
Because the Automobile Communications Supervisor, you can be liable for managing all exterior knowledge communication regarding car packages and coordinating efforts with exterior media. This contains carefully collaborating with technical employees on car metrics, managing exterior car knowledge to realize consistency and accuracy, approving web site content material and enabling exterior media entry to evaluate product.
Your work will embody advising on new product goal setting and assessing program developments as an early customer-ambassador. You’ll work carefully with a large spectrum of technical and enterprise groups along with Automobile Program Managers, Automobile Technical Leaders and firm executives to align on public going through knowledge and assist the world admire the influence of Tesla merchandise.
You may see the total Automobile Communications Supervisor job itemizing right here on Tesla’s web site.
Over the previous few years, Tesla hasn’t had any form of conventional public relations workforce, so the itemizing is definitely a shift from the social-media-only ethos held since late 2020. The dissolving of the PR division was anticipated to get replaced with social media, and Elon Musk since bought Twitter and turned it into X, whereas many Tesla executives have additionally began to be extra vocal on the platform.
It’s additionally not clear but whether or not Tesla will rent extra workers to work below a bigger umbrella of a press division, or if the corporate will maintain issues lean with simply the Automobile Communications Supervisor. In any case, many buyers, journalists, and basic fans within the Tesla neighborhood have known as for Tesla to reboot PR initiatives, so it seems the corporate could also be responding to those requests or just getting ready for its subsequent stage of progress with such a workforce.
Following the choice in late 2020, Elon Musk doubled down on his reasoning for the transfer, emphasizing citizen journalism and Tesla’s concentrate on the product as key causes for eliminating its PR workforce. Since then, Musk has frequently defended a mannequin through which executives and workers instantly reply to inquiries on X, as a substitute of a extra conventional mannequin using a press division.
Different firms spend cash on promoting & manipulating public opinion, Tesla focuses on the product.
I belief the individuals.
— Elon Musk (@elonmusk) April 27, 2021
In April, Tesla additionally launched widespread layoffs that included its promoting workforce, simply six months or so after the corporate had begun leaning again into advert efforts following an analogous pivot away to that with its media workforce. Musk talked about launching “small-scale” promoting efforts final yr, and it has appeared to proceed with that technique even following the layoffs earlier this yr.
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Tesla executives are being extra vocal on X and in media appearances
