Rivian has launched a singular partnership with a well-liked annual music competition, wherein the corporate will primarily arrange pop-up electrification displays and extra—together with first-hand seems to be on the upcoming R2.
As introduced in a press launch on its web site on Tuesday, Rivian is partnering with South by Southwest (SXSW) in Austin, Texas to debut the “Electrical Roadhouse” exhibit at its South Congress area throughout SXSW 2025, at which the corporate will function the R2 electrical automobile (EV) and every day programming. Set to happen March 7 to fifteen, the exhibit will embody panel discussions, demo drives, live shows, and drive-in films, together with a broader presence all through the competition.
Rivian may also be part of SXSW operations on the Austin Conference Middle (ACC), and all through the higher Austin space, in accordance with the discharge. CEO RJ Scaringe may also current a keynote speech as a part of the competition, and SXSW badge holders will acquire precedence entry to most of the discussions and occasions.
“We’re thrilled to deliver our model to life at SXSW with the Electrical Roadhouse, an area that merges traditional Americana with a imaginative and prescient for a sustainable future,” mentioned Denise Cherry, Rivian Vice President of Advertising and marketing. “The competition’s creativity and adventurous spirit completely complement our personal, and we will’t wait to share this expertise with the neighborhood.”
Demo drives for the occasion will start on March 11, and Rivian can also be the official sponsor of the competition’s Transportation Observe exhibit, working from March 11 to 13.
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The EV maker says it attracts inspiration for the Electrical Roadhouse from traditional Texas roadhouses, and it plans to open its displays to the general public and competition attendees every day throughout the competition. In 2024, SXSW had a complete of 47,661 attendees, in accordance with native publications.
“Rivian’s imaginative and prescient for a sustainable, electrical future resonates deeply with the South by Southwest neighborhood,” mentioned Peter Lewis, Chief Partnerships Officer at SXSW. “We’re thrilled to welcome them as a accomplice to the competition, and stay up for watching SXSW festival-goers expertise the model in a enjoyable, participating and sustainable manner.”
In latest months, Rivian has been deploying distinctive “Charging Outpost” areas close to nationwide parks, in addition to opening its retail “Areas” across the U.S. The corporate can also be set to launch shows of its upcoming R2 and R3X automobiles at choose Rivian Areas all through the U.S. and Canada within the upcoming months.
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