BMW might have as soon as once more claimed the worldwide luxurious gross sales crown in 2024, however not all fashions contributed equally to the model’s success. Among the many most polarizing entries in BMW’s lineup, the XM plug-in hybrid SUV stood out—not for its dominance, however for its peculiar place inside BMW M’s rising portfolio. With 7,813 models bought in 2024, the XM recorded an spectacular 15.8% improve over its first-year efficiency in 2023. Regardless of this development, it remained one of many lowest-selling BMW M fashions, outpaced even by the area of interest Z4 roadster, which managed 10,482 gross sales regardless of a 4.3% decline.
The XM’s greatest market, as anticipated, was the United States, the place 1,974 models discovered houses. Meaning 25.27% of world XM gross sales got here from North America. Nonetheless, U.S. patrons solely had entry to the high-performance 748-hp XM Label Pink and commonplace XM (now faraway from the U.S. market), each priced properly over $160,000. In distinction, European clients may go for the cheaper, six-cylinder XM 50e, beginning at €132,400 ($144,300) in Germany.
BMW X1 and X2 – Greatest Promoting SUVs
Whereas the XM’s development was notable, it paled compared to BMW’s best-selling SUV lineup, the X1/X2, which skyrocketed by 30% to 413,386 models—over 52 instances greater than the XM. This surge highlights the model’s stronghold within the compact premium SUV section, the place affordability and practicality reign supreme. On the different finish of the spectrum, BMW’s totally electrical flagship SUV, the iX, struggled. With 38,365 models bought, it marked a sharp 24.8% drop in comparison with 2023. Whereas BMW has not detailed the explanations behind the decline, elements may embrace market saturation, evolving EV incentives, or elevated competitors within the luxurious electrical SUV house.
As all the time, BMW M didn’t break down particular person gross sales figures for its high-performance X SUVs—the X3 M, X4 M, X5 M, and X6 M—so it’s unclear what their actual market efficiency is. In the meantime, the X7, BMW’s full-size luxurious SUV, skilled a slight 1.9% decline, delivering 59,949 models—nonetheless vastly outselling the XM.
| 2024 | 2023 | Change | |
|---|---|---|---|
| BMW 1 Sequence & 2 Sequence | 198,226 | 225,827 | -12.2% |
| BMW 3 Sequence & 4 Sequence | 519,228 | 558,46 | -7% |
| BMW 5 Sequence & 6 Sequence | 250,674 | 273,877 | -8.5% |
| BMW 7 Sequence & 8 Sequence | 56,542 | 59,763 | -5.4% |
| BMW Z4 | 10,482 | 10,957 | -4.3% |
| BMW X1 & X2 | 413,386 | 318,051 | 30% |
| BMW X3 & X4 | 370,198 | 405,562 | -8.7% |
| BMW X5 & X6 | 275,318 | 280,684 | -1.9% |
| BMW X7 | 59,949 | 61,117 | -1.9% |
| BMW iX | 38,365 | 50,989 | -24.8% |
| BMW XM | 7,813 | 6,749 | 15.8% |
| BMW i3 & i8 | 36 | 755 | -95.2% |
| Whole | 2,200,217 | 2,252,793 | -2.3% |
The XM’s Place in BMW’s Future
Whereas the XM’s 15.8% development in its first full yr of availability is a constructive signal, it stays a distinct segment product. Its ultra-high price ticket, unconventional styling, and hybrid-only powertrain make it a tricky promote in comparison with extra conventional efficiency SUVs just like the X5 M Competitors, which affords related energy for much less cash. We’ve already heard via the grapevine that the BMW XM shouldn’t be getting a renewal contract, however some significant updates could be underway to present the highest M SUV some new life.
BMW M, however, set a new all-time gross sales file, delivering 206,587 M fashions worldwide, a 2.1% improve over 2023. The all-electric i4 M50 was the division’s best-seller as soon as once more, displaying that efficiency lovers are more and more warming as much as electrification.
