It was in 2002 when ALPINA revised its iconic badge for the fourth time for the reason that well-known emblem was created again within the Sixties. A fifth revision now seems to be deliberate for the brand new period beginning subsequent 12 months beneath the BMW company umbrella. In accordance with a brand new trademark submitting with the German Patent Workplace (Deutsches Patent- und Markenamt / DPMA), found by CarBuzz, the symbol is slated for a minor replace for next-generation automobiles.
Whereas we will’t share the brand new brand right here attributable to copyright causes, you may view it on the supply hyperlink beneath. It introduces a delicate evolution that solely diehard ALPINA followers are prone to discover. Purists can be glad to listen to that the one throttle on the left and the crankshaft on the appropriate stay. Nonetheless, the protect has been eliminated for a minimalist look. Talking of simplifying issues, the brand is proven in black and white. That stated, it wouldn’t appear proper for the standard pink and blue heart to vanish.
Curiously, the ALPINA script doesn’t use the identical typeface trademarked with the DPMA a few years in the past. The sooner submitting from June 2023 was for “BMW ALPINA,” whereas the more moderen submission from January 2025 considerations the brand new brand with out the addition of BMW to the brand new/outdated badge. This might counsel that automobiles can be marketed as BMW ALPINA in press supplies and ads, however the mildly revised brand itself gained’t incorporate the BMW identify.
BMW owns each logos, that are registered beneath the next courses within the items/providers class. Class 12 covers: “Cars; drives for vehicles; engines for vehicles; elements and equipment for vehicles.” Class 35 consists of: “Provision of business data and provision of business data and recommendation to shoppers within the collection of services; retail and wholesale providers referring to vehicles and their elements and equipment.”
Apparently, the brand new brand submitting additionally consists of Class 37. It refers to: “Set up, cleansing, restore, and upkeep work referring to automobiles and elements and equipment for automobiles; restoration of automobiles; rental, leasing, and letting of things in reference to the availability of the aforementioned providers, insofar as included on this class; recommendation and knowledge referring to the aforementioned providers, insofar as included on this class.”
Maybe that is an early signal that BMW is contemplating providing restoration providers for older ALPINA fashions. Perhaps it’s going to comply with the identical technique utilized by BMW Traditional to help house owners of classic automobiles.
Regardless of the case, the new-era ALPINA beneath BMW’s management begins in 2026. The guardian firm has been hinting at bridging the hole between high-end BMWs and entry-level Rolls-Royces. Offered there even is such a factor as a base RR. Rumor has it the ALPINA-pampered 7 Collection is making a return, probably joined by a next-generation X7. Each are stated to characteristic V8 energy and presumably even EV derivatives.
Pushing ALPINA additional upmarket will probably come on the expense of lower-tier fashions. In consequence, the B3, B4, and their crossover derivatives could possibly be dwelling on borrowed time. The B5 has already been discontinued, and it appears the bottom fashions’ days are numbered. The B8 can also be anticipated to be dropped, as BMW is getting ready to part out the 8 Collection lineup.
Supply: German Patent and Trademark Workplace (DPMA) by way of CarBuzz
