A brand new, clearer and extra interesting graphic design, however it’s not simply the visuals that make the brand new product created by IBM for Ferrari’s racing division stand out.
The app unveiled in the present day in Miami is an ideal mix of IBM know-how and knowledge supplied by Scuderia Ferrari HP. The objective is obvious: to revolutionize and improve fan engagement utilizing varied instruments, together with generative synthetic intelligence.
Now out there in English and, for the primary time, in Italian, the app features a brand-new Race Heart and Racing Insights developed with IBM watsonx for a extra immersive expertise. These AI-based options goal to carry followers even nearer to the actions of Scuderia Ferrari HP throughout race weekends and embody:
AI-generated race summaries: post-race summaries of Scuderia Ferrari HP’s efficiency, out there inside hours after a race. Utilizing watsonx LLMs, complicated race knowledge is remodeled into compelling narratives that includes insights from drivers and the staff principal.
Submit-race insights and knowledge visualizations: dynamic graphics created with watsonx applied sciences that enable followers to work together with and think about post-race knowledge for drivers and the automobile, together with telemetry, climate, monitor circumstances, session outcomes, automobile and tire methods.
Historic insights on drivers and staff: analyses that present followers with comparisons between key moments from the 2025 races and previous milestones of Scuderia Ferrari HP, together with these associated to automobiles, drivers, and tracks. This info is generated by watsonx LLMs, together with IBM Granite, and is embedded within the AI-generated race summaries and different Scuderia Ferrari HP content material.
The app will likely be up to date constantly, way more incessantly than earlier than. The true problem will likely be to ship content material even when the engines are off, however the staff has emphasised that the absence of the purple automobiles on monitor is not going to forestall the creation of unique content material utilizing knowledge, historic anniversaries, and anecdotes.
Interactive content material comparable to polls, brief movies, 3D experiences will even be created, and followers may have the chance to jot down to the staff — together with the drivers — and chat through an AI-powered chatbot. It is going to be doable to request knowledge and statistics from each the current and previous of the Scuderia.
The brand new app is simply in its first section. All year long, will probably be enhanced with extra options and, in response to venture leaders, a membership characteristic will likely be launched by subsequent season. The objective is to make the app inclusive, but unique, for all Ferrari followers who need to comply with the staff’s adventures in F1, WEC, and e-sports.
“IBM and Ferrari share a duty for progress, innovation, and excellence,” stated Jonathan Adashek, Senior Vice President of Advertising and Communications at IBM. “With synthetic intelligence, we’re creating a brand new mannequin for digital fan engagement that brings them even nearer to Scuderia Ferrari, whether or not it’s a race weekend or not. The app is constructed with the identical knowledge and analytics applied sciences utilized by IBM purchasers throughout industries to ship enhanced buyer experiences, assist staff obtain new ranges of productiveness, and make extra knowledgeable, data-driven enterprise selections.”
“This app is supposed to carry all our followers nearer to the center of Ferrari’s racing world,” stated Lorenzo Giorgetti, Chief Racing Income Officer. “With IBM’s cutting-edge AI know-how and our shared dedication to innovation and excellence, we’re making a digital expertise worthy of the Ferrari title. The venture has simply been launched and can develop more and more full within the coming months, maximizing the potential of the instruments IBM is offering. I’m excited to see followers work together with this new app, getting into a brand new dimension of the Ferrari expertise.”
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