Ford sellers can stand up to $22,500 for F-150 Lightning orders via its new program

Ford sellers simply bought a big incentive to check its new pilot program. For each F-150 Lighting ordered from one in every of Ford’s new Retail Replenishment Facilities, sellers can earn as much as $1,500. Over the subsequent month, Ford sellers can rating as much as $22,500 via the brand new program.

Throughout Capital Markets Day final Might, Ford CEO Jim Farley outlined plans to make shopping for an electrical automobile as straightforward as doable.

The adjustments included clear pricing, a greater buyer expertise, and distant supply choices. To get automobiles into clients’ arms faster, Ford mentioned it could introduce new Retail Replenishment Facilities (RRC) that may ship EVs to sellers in a median of seven days.

In line with a brand new memo (by way of CarsDirect), Ford can pay sellers as much as $1,500 for every F-150 Lightning mannequin ordered from an RRC.

The pilot program runs from October 15 via November 15, 2024. Ford mentioned it encourages sellers to check and expertise the brand new EV distribution facilities via this system.

With RRCs unfold throughout the US, Ford sellers can inventory fewer automobiles whereas giving consumers entry to extra choices.

Ford is paying sellers $1,000 for every F-150 Lightning (XLT, Flash, Lariat, and Platinum trims) ordered via an RRC. If a vendor orders greater than 9 (a most of 15), the motivation will increase to $1,500. All through the month, sellers can earn as much as $22,500.

Ford to pay sellers to maneuver F-150 Lightning stock

Ford’s vendor word mentioned this system is designed to “additional check the logistics and efficiencies of RRCs” whereas boosting engagement.

The motivation applies to all trims besides the bottom F-150 Lightning Professional, which is not accessible for retail sale.

As CarsDirect factors out, this system might be good and dangerous for consumers. Some sellers will need to transfer F-150 Lightning stock at decrease costs, whereas others can promote fashions that don’t have many on the lot.

Nonetheless, this might imply fewer selections when visiting a dealership. The pilot program possible comes as Ford seems to be to maneuver older fashions forward of the brand new 2025 F-150 Lightning.

Ford has launched vital incentives for the electrical truck in latest months. The 2024 F-150 Lightning is on the market with 0% APR for 60 months.

As well as, via its new “Ford Energy Promise,” all EV consumers get a free Stage 2 residence charger, and Ford is masking the price of set up. The provide features a $2,000 money incentive that may be mixed with 0% financing.

Are you able to benefit from the financial savings? 2024 fashions could not final lengthy with 2025MY arrivals across the nook. You may discover the very best offers on Ford’s F-150 Lightning close to you utilizing our hyperlink.