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Monday, March 3, 2025

GM Killed Off Cruise With A Slack Message


There are quite a lot of shitty methods to search out out the undertaking you’ve been engaged on for months or years has been scrapped, however few appear as inhuman as a Slack notification. That’s precisely how Cruise CEO Marc Whitten let his crew know all of their work was for naught. Earlier this week, he posted a message within the firm’s bulletins channel with a press launch hyperlink referred to as “GM to refocus autonomous driving improvement on private automobiles.” It’s no surprise individuals aren’t followers of CEOs proper now.

Whitten, who took the highest job at Cruise again in June, mentioned GM would not be funding the corporate, abruptly ending the work of a whole lot of Cruise engineers, in accordance with TechCrunch. Minutes later, throughout an all-hands assembly, staff discovered much more concerning the grim destiny of their firm. It’s apparently being absorbed into GM with the concept they’ll mix forces to develop extra superior driver help know-how. The objective continues to be to ultimately construct a completely autonomous automotive. Nevertheless, as an alternative of taxis, they’ll be private automobiles.

As a result of firms suck, executives didn’t present any particulars about potential layoffs at Cruise. Nonetheless, a number of staff advised TechCrunch they count on job cuts in areas like non-engineering roles associated to robotaxi operations equivalent to authorities affairs, communications, floor operations and distant help groups in cities the place Cruise automobiles had been on the street.

Right here’s extra from TechCrunch on what was taking place at Cruise’s workplace when the announcement got here:

That assembly was brief and unsatisfactory, in accordance with one supply, who famous that the senior management crew was additionally stunned by this flip of occasions. Whitten, president and chief know-how officer Mo Elshenawy, and chief administrative officer Craig Glidden led the all-hands.

A number of Cruise staff who spoke to TechCrunch on situation of anonymity mentioned they had been “stunned” and “blindsided” by the choice. One supply advised TechCrunch that staff discovered about GM’s plans the identical time the media did.

Employees had been advised they “must be proud” of themselves and that “the know-how will reside on,” noting there could be a restructuring and that it could take a number of months for Cruise to transition to GM’s crew.

The announcement was an actual shock to people working at Cruise. One supply advised the outlet that that they had been carefully following a roadmap that might culminate within the launch of a driverless automotive service in Houston someday in 2025. For these of you who aren’t paying consideration, 2025 is in like three weeks.

Again in June, GM gave Cruise $850 million to play with in an effort to relaunch its robotaxi packages in Phoenix, Dallas and Houston, in accordance with TechCrunch It even signed a cope with Uber to launch robotaxis on its platform in 2025.

Pay attention, I’m not saying robotaxis in any type are going to be the transportation methodology of the long run. All I’m saying is that if you happen to’re going to destroy the arduous work of a whole lot of individuals — doubtlessly ruining their livelihood — maybe it’s finest not to take action over Slack.

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