As we speak I purchased an electrical bike that I don’t want and that I’ll by no means trip. However this isn’t about me. It’s in regards to the firm that makes the bike. Extra particularly, it’s about how at present, on Giving Tuesday, the e-bike firm Lectric eBikes is setting an instance not only for all the e-bike trade, however for contemporary capitalism as an entire with a philanthropic program that speaks to the core of the corporate’s values.
Lectric eBikes has a well-documented historical past of philanthropy as a key facet of the corporate’s enterprise mannequin. After hovering to success with a rising line of inexpensive and widespread electrical bicycle fashions, the e-bike model has devoted a big chunk of its yearly income to charitable causes, freely giving tens of millions of {dollars} in donations and tens of millions extra in free e-bikes to worthy causes.
Final yr alone, Lectric Ebikes donated over US $2.5 million to assist a wide range of charities.
Every vacation season, the corporate explores a brand new type of charitable contributions on Giving Tuesday, a world generosity motion held yearly on the Tuesday after Thanksgiving, encouraging folks to provide again by way of donations, volunteering, and acts of kindness.
For instance, in previous years the corporate has allotted hundreds of {dollars} for every of its workers to donate to worthy causes of their selection. In a brand new twist on that mannequin, this yr Lectric eBikes has partnered with its group of take a look at riders and content material creators to assist develop the giving message additional. The e-bike model is committing $250,000 and partnering with content material creators throughout the nation to assist charities near their hearts with donations of $5,000 or a group of 5 e-bikes.
As Lectric eBikes co-founder and CEO Levi Conlow says of the model’s companions and riders in every single place, “What’s necessary to you is necessary to us. The consultants and lovers who we work with have a good time the advantages and joys of electrical transportation by way of their enjoyable and informative video channels every single day. We’re excited to see these efforts assist folks in communities throughout these fan bases whereas elevating consciousness for a lot of necessary causes.”
Along with the charities chosen by its content material companions, the Phoenix-based e-bike maker is pledging $250 from every e-bike bought on Giving Tuesday to certainly one of its most popular organizations, Arizonans for Youngsters. This charity creates alternatives to deal with challenges and enhance the susceptible lives of abused, deserted, and uncared for kids in foster care, working to information every baby towards a brighter future.
And that’s the place I are available. Nicely, I ought to again up and say that to start with, I’m additionally proud to have been requested to participate in Lectric’s content material associate marketing campaign, having chosen a charity that helps rehabilitate survivors of terror assaults after seeing that trauma firsthand. However past merely throwing round Lectric’s cash, I believe it’s necessary to additionally put my very own pores and skin within the sport. So in assist of Lectric’s beneficiant pledge of $250 donated to charity for each e-bike bought at present, I’m shopping for an e-bike.
It gained’t be for me, however moderately, I’ll donate it as a part of my very own charitable program I began referred to as Ebikes For Good. For round 18 months now, I’ve run this system on my private YouTube channel, freely giving one free e-bike on the finish of every of my movies to somebody in want of a type of impartial transportation however who can’t afford an e-bike themself.
Lectric eBikes’ personal generosity has impressed me to make use of the assets and platforms accessible to me to encourage others to do good in their very own approach. And I imagine in main by instance. I’ve been lucky sufficient prior to now to associate with superior firms like Lectric to provide out e-bikes to these in want, however have additionally purchased a number of e-bikes myself in instances the place I see somebody who I do know an e-bike could make a drastic change of their life. For many individuals, an electrical bike can provide them the independence to succeed in the grocery retailer, arrive at medical appointments, start a journey again into good well being, or simply generally go for a refreshing bike trip for their very own psychological well being.
There are lots of people hurting on the market, and so the next message is simply meant for many who are lucky sufficient to be ready the place they’ll afford one thing like this. When you’ve been on the fence about getting a brand new e-bike (and haven’t but taken benefit of large gross sales this season), then at present can be an incredible day to get an electrical bike and have $250 of that buy go to charity on the similar time.
I don’t take as a right my place as a trusted voice within the e-bike trade. I’ve lengthy lined, reviewed, and promoted e-bikes that I really feel are good buys primarily based on their efficiency and worth (and slammed just a few alongside the way in which the place it was deserved). Whereas I’ll by no means inform you that Lectric eBikes is the perfect e-bike model within the absolute sense, I’ve lengthy described them as seemingly the perfect worth anyplace within the US e-bike market. A $4,000 e-bike is nice, however a $999 e-bike that may do 80% of the identical job is usually a greater worth proposition for many individuals on tighter budgets.
The standard and efficiency for the worth level right here is just unmatched. So if I can assist an organization I imagine in, and now have that assist assist others in want, then that’s the epitome of a win-win in my e-book.
So, in abstract, that’s why I simply purchased an electrical bike that I don’t want and can by no means use. And I wouldn’t have it another approach.
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