- Tesla introduced again free lifetime Supercharging for the Mannequin S
- It additionally elevated the value of the automotive by $5,000
- We do some math to see if the promotion is price it, given the current value hike
Tesla is absolutely pushing the Mannequin S onerous this vacation season. Whereas the automotive has by no means been a quantity vendor just like the Mannequin 3 and Mannequin Y, it is Tesla’s OG luxurious sedan—and a formidable one at that. However increasingly more competitors for luxurious EVs has entered the market over the previous couple of years, and Tesla’s take-rate is down by an estimated 30% or extra. That signifies that promoting prospects on the Mannequin S over rivals has been extra of a chore for Tesla than earlier than.
Not too long ago, Tesla determined to drag the gloves off and use its greatest asset to its benefit: the Supercharging community. Tesla dug deep into its previous playbooks and revived the limitless lifetime Supercharging perk, which signifies that the customer of a brand new Mannequin S would get—you guessed it—free limitless Supercharging for so long as they personal the Mannequin S. However earlier than Tesla did that, it additionally raised the value of the Mannequin S from $74,990 to $79,990 ($5,000) late final week. That makes us marvel: is the deal actually pretty much as good because it sounds?
To determine it out, we did some primary serviette math. Earlier than we dig into the numbers, we have to know simply how environment friendly the Mannequin S is (no less than on paper). The EPA effectivity of the 2024 Tesla Mannequin S All Wheel Drive is 3.6 miles per kilowatt-hour. The Mannequin S Plaid with 21-inch wheels is much less environment friendly at 2.8 miles/kWh.
The U.S. Division of Vitality estimates that 86% of EV house owners have entry to a house charger. Of these house owners, the company estimates that roughly 80% of all charging is carried out at dwelling. Taking a look at my very own charging stats for the previous yr, 83% of my charging was finished at dwelling—so let’s assume the DoE’s figures are right.
The Federal Freeway Administration says that the common driver places round 13,476 miles on their automotive annually (https://www.fhwa.dot.gov/ohim/onh00/bar8.htm), which signifies that the common Mannequin S would use round 3,743 kWh of electrical energy. Solely 749 kWh of that vitality can be from Supercharging, in response to the DoE’s figures.
Tesla does not listing its common base charge for Supercharging, however a fast go searching its map has charges starting from $0.25 to $0.60 per kWh. Let’s common that out to $0.43/kWh. For 749 kWh of electrical energy, the common proprietor would spend round $322 per yr on Supercharging. Which means it will take 15.5 years of driving to totally notice the $5,000 price hike with the lifetime of free Supercharging. Something after that might be a internet constructive, so long as you do not take depreciation under consideration.
Now, let’s speak about that in miles. For the drivers who adhere to the 80-20 charging break up and journey the nationwide common, the associated fee financial savings begin to kick in when the automotive hits round 210,000 miles on the odometer. Can a Mannequin S do this? Certain—and then some. However the actual worth right here is for these 14%-ers who do not have entry to charging at dwelling. That $5,000 value hike begins to pay for itself in simply 42,000 miles of Supercharger-only driving.
Now, certain, there are going to be some of us who resolve that they will use this perk to completely Supercharge their automotive. Based on the DoE’s projections, that would account for as a lot as 14% of homeowners proper off the bat. If these house owners would cost all 3,743 kWh from Superchargers, it will imply a financial savings of round $1,610 per yr, which achieves cost-neutrality in simply over three years. Over the identical size of 15.5 years, somebody who costs their 2024 Mannequin S AWD would have a financial savings of round $19,950 after the $5,000 value hike.
So, is it price it? Effectively, that is so that you can resolve. In the event you’ve been a Mannequin S and do not thoughts paying the additional value for the limitless Supercharging trade-off, then, certain. However be warned: limitless Supercharging is certain solely to that car beneath one particular person’s account, so it will not switch with the sale of the car. It additionally does not embody idle charges or congestion charges and Tesla says it may revoke free Supercharging “within the occasion of extreme charging”—so perhaps do not hinge making your whole automotive fee on driving for Uber or Lyft.
