Kia America at this time introduced a brand new collaboration with The Nature Conservancy (TNC) – a worldwide environmental conservation group– to assist freshwater conservation throughout the USA. Over the following three years, Kia is investing $3 million to assist TNC’s objective of conserving 1 million kilometers of rivers and 30 million hectares of lakes, wetlands, and floods by 2030. The initiative, which can formally kick off on World Water Day (March 22, 2025), may also elevate consciousness of and educate audiences on the significance of freshwater ecosystems to maintain all life.
This collaboration aligns with Kia’s broader dedication to environmental duty and giving again to the communities through which it serves and lives.
“Water is one among our most valuable assets, and we have now a duty to assist shield it for future generations,” mentioned Russell Wager, vice chairman of promoting, Kia America. “By teaming up with The Nature Conservancy, we’re not simply funding a venture – we’re supporting on-the-ground motion that may make an actual distinction. Our objective is to encourage our clients and communities to affix us in defending the wetlands and waterways that all of us rely upon.”
Kia’s assist will allow TNC in defending freshwater ecosystems via a number of key initiatives. These embody restoring essential wetlands to scale back flood impacts, enhancing water high quality, and enhancing wildlife habitats. Moreover, Kia will assist TNC’s efforts to collaborate with Indigenous and native communities to make sure more healthy and extra resilient ecosystems for folks and nature.
Particularly, this joint effort will assist initiatives that concentrate on modernizing water infrastructure for ecological well being, implementing pure processes to reinforce resilience and scale back catastrophe dangers, and advancing sustainable agricultural water administration insurance policies.
“Water is the lifeblood of the planet and rivers, lakes, and wetlands are working extra time to maintain it pumping. These techniques are feeding communities, shaping cultures and sustaining the range of life on Earth,” says Nicole Silk, International Director of Freshwater Outcomes at The Nature Conservancy. “We should all do our half to guard these ecosystems. That’s why we’re thrilled to collaborate with Kia America on this marketing campaign. By combining TNC’s experience in conservation with Kia’s modern method to sustainability, we intention to revive and shield freshwater habitats, assist biodiversity, whereas additionally and selling clear water entry. This joint effort underscores our shared imaginative and prescient of a world the place nature and other people thrive collectively.”
This collaboration with TNC underscores Kia’s dedication to environmental stewardship and group engagement. In recent times, Kia has elevated its funding in eco-conscious packages – together with world initiatives to scale back ocean plastic air pollution and now freshwater conservation. By supporting the restoration of wetlands and different pure options, Kia helps to construct extra resilient communities and a more healthy planet for generations to return.
