- Mercedes-Benz’s Manufaktur personalization program is rising
- Mercedes opened a brand new Manufaktur Studio to boost the client expertise
- Mercedes PixelPaint system enters manufacturing and is a part of the Manufaktur Studio
Mercedes-Benz is able to take buyer involvement and customization one step additional.
On Thursday, Mercedes opened the Manufaktur Studio whereas saying an enlargement of the personalization program’s customization capabilities and choices.
Mercedes-Benz Manufaktur Studio
In Sindelfingen, Germany, the place Mercedes’ headquarters are situated, the Manufaktur program takes place and now contains what’s known as the Manufaktur Studio.
Positioned inside the principle Sindelfingen advanced, the Manufaktur Studio permits clients to be a part of the expertise. Prospects can watch and really feel a part of the customization of their car because the Manufaktur’s workforce hand-builds the personalized elements.
Mercedes-Benz Manufaktur Studio
The Manufaktur Studio is cut up into 4 sections together with the logistics space, car preparation, matrix manufacturing, and buyer space.
Mercedes launched the Manufaktur program again in 2015, initially because the Designo Manufaktur program. The Designo designation was finally dropped. In 2021, the Manufaktur program expanded to incorporate the S-Class, CLS-Class, and AMG GT.
Mercedes-Benz Manufaktur program
Mercedes-Benz Manufaktur Studio
Mercedes-Benz Manufaktur Studio
The wide-ranging program contains every part from leather-based cladding and embroidering to personalization and particular trim finishes or supplies. The S-Class Manufaktur choices particularly have been expanded for 2025 to incorporate new unique colours (now as much as 80) and choices. Prospects may even have their seats tailor made for them with widening or narrowing of the seating surfaces, or lengthening of the seat bottoms by as much as 2.0 inches.
Mercedes mentioned it plans the same enlargement for its AMG-badged sports activities vehicles. After all, Mercedes clients can have their automobile painted any shade they need via the Made to Measure program.
Mercedes-Benz Manufaktur Studio
A brand new PixelPaint course of has additionally been launched and is hailed as a resource-saving process. Mercedes mentioned the brand new tech applies the paint on to the car’s physique with elevated precision in a similar way as an ink jet printer.
This opens the door for extra personalized patterns and accuracy involving multi-colored automobiles, which is now restricted solely to technical feasibility, in response to Mercedes.
Mercedes-Benz Manufaktur Studio
Some digitalization has been embraced to hurry up the construct course of, however people are nonetheless concerned and controlling the manufacturing and ending. Vehicles and components carts roll across the Manufaktur Studio autonomously to avoid wasting time. Mercedes mentioned this has enabled it to produce as much as 20 automobiles a day via the Manufaktur program. This has helped the automaker develop this system, which accounted for 30% of the automobiles it bought in its top-end segments throughout the first half of 2024. Mercedes did not specify which automobiles and segments explicitly.
Mercedes-Benz paid for journey and lodging together with some German pretzels for Motor Authority to deliver you this background data.
