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Thursday, May 1, 2025

OPINION: “We have to push more durable for variety”


YASA’s Engineering Director Chris Woolley talks us by means of his profession path thus far, and shares his imaginative and prescient of an EV future

What’s your profession path to now?
My journey has been an thrilling one, transferring by means of a number of management engineering roles throughout the worldwide automotive trade. Presently, I’m the Engineering Director at YASA, the place I’ve been centered on pushing the boundaries of our axial flux electrical motor applied sciences for the previous three years. At YASA, we’re creating distinctive electrical motors which can be smaller and lighter than anything available on the market, making them far more energy dense – actually revolutionary stuff.
Earlier than becoming a member of YASA, I spent almost 4 years at Jaguar Land Rover, the place I led electrification, transmission and driveline take a look at operations as a part of JLR’s shift in direction of electrified autos. It was an extremely dynamic time for the corporate, and I had the privilege of managing each technical groups and large-scale initiatives that helped form JLR’s method to electrified drivetrains.
Previous to JLR, I used to be at Ricardo as chief engineer for driveline and transmission programs. My profession started to take off at SAIC Motor UK, the place I spent over a decade in varied engineering roles, together with senior supervisor for automobile efficiency. My early work there – notably with electrical automobile programs – laid the muse for every part I’ve achieved since.

Speak us by means of your position – what does a typical day seem like for you?
My day-to-day at YASA is a mix of management and technical problem-solving. One second, I’m working with my staff on the finer engineering particulars of optimizing our axial flux electrical motors, the subsequent, I’m participating with business, engineering and manufacturing groups, internally and externally, to debate how we will combine our motor and controller know-how into future automobile packages. Daily is completely different, however the fixed is innovation – there’s all the time a problem to deal with, and that’s what retains me engaged.

What large initiatives are you engaged on in the intervening time?
At YASA, we’re engaged on some extremely thrilling initiatives, notably in collaboration with Mercedes-Benz, as we speed up the event of our axial flux electrical motors for the AMG model. I’m notably enthusiastic about our deal with making our electrical motors even smaller and extra environment friendly – important for the subsequent technology of high-performance electrical autos. Alongside that is our ongoing growth, with help from the Superior Propulsion Centre, of compact, optimised inverter know-how. I actually consider that we’re serving to to form the way forward for electrical automobile propulsion.

What are the largest know-how breakthroughs for EVs lately?
The rise in power density for batteries has been large, permitting for a larger driving vary with out including additional weight – a decisive attribute that we’re all striving for on this sector. The usage of silicon carbide in energy electronics is one other sport changer, enhancing effectivity throughout the board, with different improvements on the horizon. However for me, YASA’s axial flux know-how is the electrical motor breakthrough that stands out. Having labored on conventional radial motors at earlier organisations, I can confidently say that YASA’s axial flux know-how brings an unmatched mixture of energy, torque and compactness, which is essential as we glance to make EVs not simply cleaner but additionally extra thrilling to drive.

What challenges does the EV trade face, and the way will it overcome them?
One of many largest challenges is infrastructure – particularly on the subject of quick charging. You may construct the very best EV on the planet, but when charging isn’t quick, handy and widespread, it’s a significant hurdle. From my expertise working with international OEMs, I see this as a problem that may require collaboration between producers, governments and power suppliers. One other problem is uncooked materials availability for batteries, which the trade is addressing by means of recycling initiatives and progressive materials options.

What do you assume would be the subsequent large step in EV growth?
I consider the subsequent large leap will come from solid-state batteries, which might supply larger power density, sooner charging and improved security – all important attributes for taking EVs to the subsequent stage. Past that, developments in vehicle-to-grid applied sciences might change how we take into consideration EVs totally. At YASA, we’re additionally pushing the boundaries of electrical motors, making them smaller, lighter and extra highly effective. Combining these developments will redefine what EVs are able to within the close to future.

What shall be powering a typical automobile in Europe by 2030?
By 2030 – which actually isn’t a great distance off, I believe we’ll see a mixture of battery-electric autos dominating the market, with hydrogen gasoline cells additionally enjoying a task, notably in heavy-duty autos. My background working with electrified powertrains provides me confidence that battery know-how will proceed to paved the way.

Is there something concerning the EV trade you’d like to vary?
I’d actually prefer to see extra standardization throughout the trade, particularly on the subject of charging networks. In my earlier roles at Jaguar Land Rover and Ricardo, I noticed firsthand how completely different requirements can sluggish progress and create confusion for shoppers. We additionally must push more durable for variety within the engineering groups driving these improvements – completely different views foster creativity and assist us clear up advanced challenges. Lastly, I’d prefer to see laws transfer sooner to maintain tempo with the technological developments we’re making. The trade is transferring quickly, and laws must sustain.

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