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Sunday, January 19, 2025

why Lewis Hamilton is ready to emulate Michael Schumacher, not Fernando Alonso, in 2025 F1 marketing campaign


In 2025, Lewis Hamilton will make a monumental shift, leaving Mercedes for Ferrari on a multi-year deal, buying and selling his acquainted silver for the enduring purple.

The 39-year-old revealed this shocking transfer in February, even earlier than getting behind the wheel of Mercedes’ W15 for the 2024 season. Hamilton has lengthy expressed his frustration with Mercedes’ struggles within the ground-effect period, because the staff has failed to supply him with a aggressive automobile able to persistently difficult for titles.

His change to Ferrari marks the start of a recent problem for Hamilton, probably his closing chapter in Method 1. The transfer comes at a pivotal second, with new technical laws set to return into play in 2026, and Hamilton’s expertise could present a bonus. Ferrari might use his time within the simulator to familiarize him with the up to date automobile specs forward of the brand new laws, probably turning his struggles at Mercedes into an asset.

Nonetheless, the query looms massive: will Hamilton discover success at Ferrari, or will he be part of the ranks of different illustrious drivers who fell wanting profitable a world championship with the staff?

Hamilton will undoubtedly be aiming for a record-breaking eighth title to surpass Michael Schumacher’s achievements. By becoming a member of Ferrari, Lewis Hamilton enters a prestigious group of legendary drivers who’ve donned the Maranello purple, together with Alain Prost, Michael Schumacher, and Kimi Raikkonen. Michael Schumacher, who moved to the Italian aspect in 1996 after two world titles with Benetton, turned the staff’s most profitable driver, claiming 72 victories and 5 consecutive championships from 2000 to 2004.

Though Schumacher’s document stood for a few years because the benchmark for F1 success, Hamilton surpassed it to develop into the game’s most profitable driver, matching Schumacher’s seven titles in 2020. Now, the British driver is hoping to safe that elusive eighth title with Ferrari after falling brief with Mercedes. However whereas the comparisons to Schumacher are inevitable, some wonder if Hamilton can replicate the German’s success at Maranello.

Ralf Schumacher has commented that his brother’s legacy in Ferrari is mild years forward of Lewis Hamilton’s prospects, and whereas it’s unlikely Hamilton will match Schumacher’s race wins at Ferrari, he nonetheless stands a stable likelihood of competing for titles. Actually, Ferrari’s sudden success with their 2025 replace in Qatar has boosted Hamilton’s confidence heading into subsequent season, because the staff seems to have a package deal able to competing with Crimson Bull and matching McLaren’s efficiency.

This transfer to Ferrari gives Lewis Hamilton a outstanding alternative to additional cement his legacy, with 2025 probably being his finest shot at securing one other world championship.

Nonetheless, whereas Lewis Hamilton enters a staff with a wealthy historical past of success, there’s an simple stress to succeed and keep away from the destiny of different world champions who didn’t clinch a title with Ferrari. Fernando Alonso’s tenure at Ferrari serves as a cautionary story. After becoming a member of the staff from Renault in 2010, Fernando Alonso spent 5 seasons combating for the championship, solely to fall brief in each 2010 and 2012, ending as runner-up to Sebastian Vettel’s Crimson Bull in each years.

Sebastian Vettel additionally skilled related disappointment throughout his time on the Maranello staff from 2015 to 2020, unable to seize a title regardless of coming shut on a number of events. This shadow of failure hangs over Lewis Hamilton as he embarks on his personal Ferrari journey, as he will definitely hope to keep away from becoming a member of the ranks of those that couldn’t obtain glory with the famed staff.

Whereas Ferrari has proven potential for achievement within the upcoming seasons, the staff’s inconsistencies—equivalent to poor technique calls and automobile setup points—stay a priority. Hamilton’s personal latest struggles with Mercedes solely add to the uncertainty surrounding his capacity to succeed at Ferrari. Nonetheless, a recent begin in a brand new atmosphere might present the arrogance enhance the British driver’s must succeed. If anybody has the expertise to copy Schumacher’s success at Maranello, it’s Lewis Hamilton. However as historical past has proven, even one of the best drivers can battle at Ferrari, and the seven-time F1 world champion’s legacy might both be enhanced or tarnished relying on his efficiency within the coming F1 campaigns.

Lewis Hamilton, Michael Schumacher

Luca Marini

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